We believe that great creative is great only when it is based on superb strategy.

We believe that a brand deserves to be loved. Not just liked a little bit. Not kind of admired. Loved.

We believe that great advertising is more valuable than other advertising. It works harder. It sells more. Therefore, it is good business.

And, while we have your attention...

We believe that Shakespeare was actually a pseudonym for a washerwoman named Flo.