BELIEVE IT OR NOT,
WE BELIEVE IN SOMETHING.
WHAT WE BELIEVE
We believe that an advertising agency needs to believe in something bigger than itself. So, here’s what we believe:
- We believe that great creative is great only when it is based on superb strategy.
- We believe that a brand deserves to be loved. Not just liked a little bit. Not kind of admired. Loved.
- We believe that great advertising is more valuable than other advertising. It works harder. It sells more. Therefore, it is good business.
And, we believe that the best clients believe the same things we believe. Which makes for great, successful, long-term relationships. We also believe that Shakespeare was actually a pseudonym for a washerwoman named Flo. There are different theories on this. We like ours.
Words We Live By
Just because you can doesn’t mean you should.
A new idea is often the result of two old ideas meeting for the first time.
Branding is the only legal way to have an unfair competitive advantage.
Creativity is trying to do something you know can’t be done, just in case it can.
Positioning a brand is like sculpting an elephant. You take a piece of marble, then cut away everything that doesn’t look like an elephant.
“A great idea can come from anywhere,” is wrong.
The hardest thing in advertising isn’t selling a great idea. It’s keeping it sold.
Embrace the quirk.
Leap and the net will appear.