COAAA - A new, age-old story.

November 21, 2019

The Central Ohio Area Agency on Aging (COAAA) is a social services agency that connects older adults and people with disabilities to the resources they need to live safely and independently in their own homes. Our new brand campaign is based on the concept that as people age, there are many things that change - but the character traits that make them unique individuals remain the same. The brand positioning: "Working to keep the real you, you."