These print ads were part of an integrated print, radio and TV campaign created by Stephen Fechtor and art director Vince Cook a couple of decades ago. They were attention-getting. They made an emotional connection. They were compelling enough to garner donations at a level far beyond the client's expectations. And, they even "went viral" long before going viral was even a thing, when a radio talk-show host saw the campaign and made it the subject of his 4-hour call-in show. If you'd be interested in doing work that makes this kind of impact, give us a shout.