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Atlas Butler

Answering the call for a brand refresh with Central Ohio’s heating, cooling, and plumbing leaders.

Atlas Butler is well-known in the Columbus, Ohio market for their high-quality heating and cooling services. A BIG source of that recognition is a decades-old earworm of a jingle touting their 1-800-FURNACE phone number. Our initial challenge was to refresh the brand and disrupt the category a little, while educating the market about the fact that Atlas Butler also offers superb plumbing services. Hats off to our amazing friends at Atlas Butler for having the courage to tell their story in such a fun, self-deprecating, entertaining way.

In addition to our multi-channel rebranding campaign, Fechtor Advertising helped create and launch a new website, a poster campaign for their Nationwide Arena sponsorship, outdoor boards, program ads, and much more.


When life gets hard, you need a simple website.

We worked with our partners at Atlas Butler to streamline and simplify the website experience. Always keeping one thing in mind: most people who visit this site, aren't just browsing around. They're dealing with a burst pipe. Or no heat. They need to know (1) they can get superior service fast, and (2) what they need to do to get that service.


One new voice. Lots of media.

We developed a new, fresh, brand and voice for Atlas Butler that stands out in the category and leverages the brand's longevity and reputation in the market. And we spread that voice across TV and radio, digital, social, newspaper, magazine, outdoor, a new website and more, re-energizing the brand and creating a campaign we couldn't be more proud of.


As part of Atlas Butler’s sponsorship of the Columbus Blue Jackets, they receive message placement in bathrooms (stall doors, above urinals, near sinks) throughout the arena. And, hey, when you can combine strategic messaging with bathroom humor, everybody wins.

All kinds of law. All kinds of fun.