This is a request for proposal

Fechtor Advertising is currently conducting a search for a new client relationship.

You don't need to schmooze us. You don't need to do any research, strategize, or have any meetings. And you don't need to spend a lot of time and money developing speculative work. Your time is much too valuable for that.


The requirements are simple:

• You must believe in the power of advertising that is strategically based and creatively driven.

• You must believe that advertising is an investment, not an expense, and be ready to commit to it over time - both emotionally and with a marketing budget.

• And finally, we must like each other. For real.

If you think your company may qualify, please go to or the Fechtor Advertising Facebook page for more background and information. If you like what you see, we invite you to contact us by email at the address below with the name of your business, your marketing challenge, and your contact information.


Selection Criteria

Fechtor will evaluate the replies based on quality of thought, quality of people, and potential for mutual respect, true teamwork, and meaningful results. The final selection process will be based on the following scoring structure:

• Business category 5%

• Marketing/Advertising budget 5%

• Geography 5%

• Chemistry 85%



Questions should be directed to Michelle Snook at or 800.614.5235. This is an open and competitive process. We look forward to your participation.