Rebranding to ensure a non-profit art organization’s passion takes center stage.
Columbus Association for the Performing Arts (CAPA) operates the city’s most treasured theatres. They plan. They produce. They educate. They promote. And they don’t do it for the glory. They’ve done it for over 50 years because they have a genuine passion for the performing arts.
In 2018, Fechtor Advertising was selected to help encapsulate, articulate, and convey that passion through a complete rebranding which involved discovery, strategy, logo and tagline development, brand guidelines, print advertising, POP signage, video, and more. We’re proud to share their passion.
A new brand takes the stage.
The heart of our new CAPA brand was a new logo and tagline. The logo was inspired by the energy and artistic expression brought to the stage with every CAPA performance. While the tagline encapsulated both what you see at a CAPA performance, and the heart, soul, and passion that drives the organization.