Developing a stand-out brand campaign with a company renowned for uncovering the truth.
S-E-A is a company of forensic engineers and experts who are masters of investigation and analysis related to risk and disaster. They work to figure out the cause of what happened in an accident or disaster (think CSI) and mitigate risk by thoroughly testing different products and scenarios.
Fechtor Advertising developed a brand campaign that uses their logo as a visual device for considering all the “what ifs” and uncertainties of an accident or undesirable situation. The result: a brand campaign concept that only they can own – with a one-word tagline that sums up the real benefit of working with them: Know.
We worked with the experts at S-E-A to develop a stand-out campaign built around a one-word tagline: Know. This is precisely why people come to S-E-A. Each ad featured a bright red background with custom photography and retouching to achieve an image that told a story, while mimicking the S-E-A logo, symbolic of speculation surrounding the ultimate truth. Scroll down to explore the ad series.