At Donatos, they're really focused on building quality into everything they do. They care about every ingredient on every slice of pizza. Every interaction with every person. Every product. Every phone call. Every online experience. Every delivery. It all matters. A lot. And, because this is at the core of everything they do, we developed a strategic approach and tag line—"Every piece is Important"—that rings true to what they believe in and who they really are. Our ever-evolving campaign has told many facets of the Donatos story to many different audiences. From brand-focused TV and video, to promotional offers, franchise marketing, social media, e-mail marketing, package design, and more. Every piece is important.