Installing an emotionally connected brand with one of the nation’s largest installation companies.
Installed Building Products (IBP) is an installation company with over 10,000 employees at more than 220 locations throughout the United States. They install all kinds of building products - insulation, gutters, garage doors, shower doors, shelving, fireplaces, and more.
The Fechtor Advertising / IBP relationship started in 2018 with a recruitment campaign titled “It’s hard work. And I love it.” Since then, we’ve helped our great partners at IBP with evolving the corporate website, creating social media assets, printed materials, logos, internal workplace safety and cyber awareness campaigns, support materials for their branch locations nationwide, and much more.
Sweat meets swag
As part of our “It’s hard work. And I love it.” recruitment campaign, IBP handed out branded deodorant to potential employees at job fairs. A video (below) was also created to reinforce the campaign message on video monitors at job fair booths.
INSTALLING A BRAND ACROSS ALL MEDIA
Some of the most effective tools in the IBP toolbox aren’t found in a toolbelt. Connecting digitally with current employees, potential employees, clients, and investors is critical to IBP’s growth. We’re proud of the work we’ve done together to evolve the IBP corporate website as well as creating digital and social media assets for use in IBP branch locations nationwide.