Continuing to evolve a brand with a century-old law firm and 15+ year partner.
Fechtor Advertising’s relationship with the Vorys law firm dates back to 2007. We’re proud of the longevity of our relationship and the work we’ve created together over the last decade and half. From our original branding work to our very recent rebranding efforts and our work to promote specific practice areas such as Agriculture, Oil & Gas, Business Law, and more, it’s been a fun, fulfilling ride with a wonderful group of people.
Oh, and the annual holiday e-card videos we’ve created over the years have always been an absolute blast! Scroll down to see a few of our favorites!
New tagline. New look.
In 2021/2022, we worked with the Vorys team on a brand refresh that gave Vorys a clean, bold, and contemporary look. We also developed a tagline that focuses on the idea that they are an innovatve and contemporary company, while also acknowledging the firm's longevity and experience.
Making farm law fun.
Like all forms of law, farm law is complex. But we worked with the Vorys agriculture law practice group to create farm law ads that are simple, fun, engaging, and truly stand out in the category.
As time went on, the look and feel of the advertising evolved, and the emphasis shifted from an overall approach to one that highlights the capabilities of specific practice areas such as Oil & Gas, Financial Services, Retail, and Internet & Cyber law.
Fa la la la la, la la la, law.
Over the past 15 years, our Vorys holiday videos have become the annual tradition we look most forward to. Yeah, even more than eggnog.
