COAAA

The Central Ohio Area Agency on Aging (COAAA) is a social services agency that connects older adults and people with disabilities to the resources they need to live safely and independently in their own homes. At Fechtor, we developed a brand campaign based on the concept that as people age, there are many things that change - but the character traits that make them unique individuals remain the same. The campaign: "Working to keep the real you, you."