Columbus Jewish Day School
The business objective was to increase enrollment. The advertising objective was to build awareness and generate new interest and engagement. Research and discovery led us to the positioning: "Menschmanship – the building of a whole person." We developed a new website, a view book, postcards, and ads for both print and digital media, which the Head of School presented at a national conference of Jewish Day Schools. According to her: "At least 100 people around North America are going home to their cities with a new model of day school marketing. They. Were. Blown. Away."