The City of Dublin, Ohio

Historically, the City of Dublin, Ohio had always tied its brand to its sister city in Ireland. Irish heritage was portrayed in both the visuals and the voice of the advertising. But over the past decade, Dublin has become known for so much more: as a smart, progressive, upscale city that has been named one of the top tech cities in the country. Our job at Fechtor was to evolve the Dublin brand and tell its new story, positioning it as a place where people and businesses can thrive. It's an exciting time for Dublin, and at Fechtor, we are proud to be a part of it.

"The City of Dublin hired Fechtor Advertising in 2016 to help us refine and refresh our brand image. We continued to work with them to expand our marketing efforts toward economic development featuring Dublin as a great place to start, grow, and locate a business. Those efforts shifted in 2017/2018 when the marketing focus was redirected to workforce development. Through extensive research and focus groups, Fechtor created a bold and spirited creative campaign called "Dublin Realty Check.” Using video and digital media assets, the Dublin Realty Check campaign is performing above industry benchmarks with a 12% KPI – driving young tech professionals to Dublin and Columbus Region tech jobs listed on DublinRealityCheck.com. Asking people to consider relocating to a place where they can “make more, do more and be more” is no easy task. These KPIs are a direct result of great creative and good marketing strategy."

—Sue Burness, Director of Communications & Public Information
City of Dublin

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