The City of Dublin, Ohio
Historically, the City of Dublin, Ohio had always tied its brand to its sister city in Ireland. Irish heritage was portrayed in both the visuals and the voice of the advertising. But over the past decade, Dublin has become known for so much more: as a smart, progressive, upscale city that has been named one of the top tech cities in the country. Our job at Fechtor was to evolve the Dublin brand and tell its new story, positioning it as a place where people and businesses can thrive. It's an exciting time for Dublin, and at Fechtor, we are proud to be a part of it.