OSU Fisher College of Business
The Fisher College of Business Executive MBA program is offered to a select group of people who have already achieved success in the workplace. It's a program that recognizes that today's business challenges are often complex, multidimensional, and don't come in neatly packaged silos called "marketing" or "finance." In developing a new brand strategy and advertising campaign for the program, our research and discovery process led us to a unique positioning that the program could really own: Actionable Business Intuition. The idea: "Most people think of intuition as something you're born with. We teach it." The advertising features program graduates in a kind of testimonial approach, and gets their perspectives on business and intuition. We're proud to say that the campaign, which lauched in 2015, still continues today.