In many ways, KEMBA is like a bank - and in many ways, it is not. Unlike a bank, KEMBA is owned by its members, not by stockholders. And KEMBA always puts the interests of its members first. So when they see an opportunity to either save a member money or make them more money, they tell them. Even when that sometimes means saying no. This campaign highlights how KEMBA members get special rates on car loans and refinancing. The videos appear on TV and digital.